Better Cotton Initiative

We collaborate with Better Cotton to improve global cotton production.

Better Cotton is the world's leading sustainability initiative for cotton. Better Cotton's mission is to help cotton communities survive and thrive while protecting and restoring the environment. They promote best practices in more responsible production methods by educating the agricultural community that grows cotton. Better Cotton is sourced via a mass balance system and cannot be physically traced to end products. Better Cotton is not a product, but a cause shared by all who care about cotton and its sustainable future.

Currently, 66% of our cotton consumption is sourced as BCI cotton and organic cotton. Our goal for 2027 is that 80% of our total cotton purchases are sourced as either Better Cotton or organic cotton. Read more about Better Cotton here.

I SAY's membership number is 1005621.