LENCING™ ECOVERO™ Viscose is a viscose fiber brand aimed at ensuring responsible production for a more sustainable environment. The viscose fiber is certified with the EU Ecolabel, which is only awarded to products and services that have a significantly lower environmental impact throughout their lifetime. The raw material for the fibers is wood, which is converted into textile fibers using 50% less water and CO2 emissions than the production of generic viscose. Finally, the water is purified before being returned to nature. A special manufacturing system makes it possible to identify LENZING™ ECOVERO™ viscose fibers in the final product, even after long textile processing and transformation steps through the value chain. When you buy clothes marked with LENZING™ ECOVERO™ on the tag, you can be 100% sure of the source of the sustainable viscose. I SAY has a LENZING™ ECOVERO™ Viscose product license on all styles.